
Jaime Soto, ’10, was named the new director for the Ä¢¹½ÊÓÆµ Office of Minority Affairs & Diversity’s , effective July 11.
Soto has been with the M.O.R. team since 2014, first as an admissions recruiter and most recently as the interim director, a position he held for 10 months.
OMA&D’s M.O.R. team works to attract and enroll Washington’s most promising students reflecting an intellectually and culturally diverse student body.
“A Ä¢¹½ÊÓÆµ alumnus who participated in M.O.R. programming as a high school student, Jaime is passionate and dedicated to the work and mission of the team,â€� said Associate Vice President for College Access Patricia Loera. “He is extremely effective building positive relationships with on-campus partners and community-based organizations to keep doors of opportunity open at the Ä¢¹½ÊÓÆµ for incoming low-income, first-generation, underrepresented minority and American Indian/Alaska Native students and families.â€�
During his time in the interim role, Soto led a successful recruitment and yield season, as 72% of the underrepresented minority and American Indian/Alaska Native students admitted to the Fall 2019 freshman class committed to the Ä¢¹½ÊÓÆµ. As an admissions recruiter for four years, Soto designed, managed and executed over 30 yearly events to attract high-achieving students to the Ä¢¹½ÊÓÆµ.
“I am excited to lead the important and critical work for the Office of Multicultural Outreach & Recruitment,â€� Soto said. “I’m committed to our efforts that will create equitable access for underrepresented students in Washington state to attend the Ä¢¹½ÊÓÆµ. Through innovative approaches and a commitment to equity, we will increase and diversify the undergraduate student population at the Ä¢¹½ÊÓÆµ.â€�
Prior to coming back to his alma mater in a professional capacity, Soto served as an academic coordinator with the Washington State University Upward Bound program in Yakima, and was a recruiter for both the Admissions Office and the College Assistance Migrant Program at Heritage University in Toppenish.
Soto received his bachelor of arts in sociology from the Ä¢¹½ÊÓÆµ in 2010 and a master of education in organizational leadership from Heritage University in 2013.