Sponsoring the 蘑菇视频
Strategic Partnerships within University Marketing & Communications (UMAC) is responsible for 蘑菇视频-wide sponsorships and relationships must be coordinated through this office and working together with relevant stakeholders on campus. UMAC鈥檚 process to prepare sponsorship proposals includes reviewing opportunities and collaborating to develop a good fit:
- Understand focus, goals, and objectives of sponsors
- Explore events, programs, and initiatives the 蘑菇视频 has that match these.
- Meet with 蘑菇视频 stakeholders to gather data and discover opportunities.
- Present sponsor with identified opportunities. Modify with input from both parties as necessary.
- If interested, move forward with strategy, planning and implementation.
In addition, the expectation is for recipients of 蘑菇视频-wide sponsorships to ensure the completion of the items below to build strong relationships and showcase the success of the engagement:
- Sponsor approval on marketing assets that incorporate sponsor logos or other creative.
- Activation on all agreed upon assets/benefits included within the proposal as approved.
- Development of a fulfillment report which can be a collaboration with UMAC Strategic Partnerships with information including:
- Overview of how the initiative, project or event went
- Evidence of activations which may include images, screen shots, etc.
- Success metrics which may include marketing outreach (website views, email + social outreach), attendance, etc.
Sponsorships not involving 蘑菇视频-wide sponsorships or 蘑菇视频-wide categories are explored independently, directly with potential sponsors with the following understanding:
- Ensure compliance with the .
- The 蘑菇视频 has exclusivity with Alaska Airlines, PepsiCo, and Starbucks in the airlines and beverage categories鈥攐ther sponsors within these categories are prohibited.
- The 蘑菇视频 has preferred status with BECU in the finance category 鈥� other sponsors within this category are allowed.
Sponsorships and 蘑菇视频 exclusive partnerships
Guidelines for 蘑菇视频 colleges, schools and departmental business units
Beverage Distribution
Our partners support the 蘑菇视频 in meaningful ways, including funding scholarships, enhancing events, and engaging with our community. To honor these partnerships, we ask that all 蘑菇视频 departments and business units follow a few simple guidelines when planning events.
These apply to department-hosted events (galas, luncheons, lectures, donor events, community celebrations, etc.) whether held on or off campus, and whether catered internally or by an external vendor.
Exclusive partners
The 蘑菇视频 has three sponsors who are contractually granted campus exclusivity: Alaska Airlines, PepsiCo, and Starbucks. This means 蘑菇视频 must ensure these are the only brands in their categories that are on campus and can be sold, served, advertised, or promoted at 蘑菇视频 events and programs. Because of this agreement, competing brands cannot be promoted, advertised, or displayed alongside the 蘑菇视频 or its marks.
What does this mean for your department鈥檚 event?
- At 蘑菇视频 events and programs on campus, beverages should be exclusively PepsiCo brands and Starbucks coffee and tea (including matcha tea and bubble tea). Both are strong partners to the 蘑菇视频 and provide support to the university in various ways.
- At 蘑菇视频 events and programs held off campus, the preference is for beverages to be exclusively PepsiCo brands and Starbucks coffee and tea (including matcha tea and bubble tea). We understand this might not always be possible given venue limitations.
For third party catering, we recommend communicating with vendors in your initial communications, to ensure awareness of the beverage exclusivity on campus. For clarity: 蘑菇视频 departments and units may not accept monetary sponsorship from companies that compete with the 蘑菇视频鈥檚 exclusive partners in the airline or beverage categories. For example, Delta Airlines or Coca-Cola may not sponsor department galas, donor luncheons, or other hosted events. Sponsorship in these categories is reserved for the 蘑菇视频鈥檚 exclusive partners鈥擜laska Airlines, PepsiCo, and Starbucks鈥攚ho provide significant support to the university community.
While the financial services category does not have an exclusive partner, BECU does maintain the exclusive right to have the co-branded 蘑菇视频 debit and credit cards.
Use of 蘑菇视频 trademarks
If your department or unit would like to use 蘑菇视频 logos, marks, or other trademarks in event materials, approval is required from the 蘑菇视频 Trademarks and Licensing Office.
This ensures that all university communications stay consistent with 蘑菇视频 brand guidelines and protect the integrity of our marks. More information and request forms are available on the 蘑菇视频 Trademarks website.
Support for departments and units
- Free product opportunities: In some cases, departments and units may be eligible to receive Pepsi or Starbucks products to support their events.
- Sponsorship and Promotion Guidance: Strategic Partnerships can walk you through options to stay within the guidelines while making your event successful.
- General Event Questions: Strategic Partnerships can also connect you with the right 蘑菇视频 resources to help navigate policies and ensure your event runs smoothly.
Questions?
For more information, and to ensure your department or unit operates within these guidelines, please contact Strategic Partnerships at sponsorships@uw.edu.
Coming on campus
Organizations wishing to come on campus are required to go through the Office of Special Programs鈥� program.
Sponsoring your organization
Would you like the 蘑菇视频 to sponsor your organization? Strategic Partnerships handles these requests – please reach out to sponsorships@uw.edu to inquire about more details.
