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Next week, travel guru Rick Steves will speak on campus, but he won’t be talking about how to find a cheap hotel or what the must-see sites in Paris are.

“I’m going to talk about the value of travel, not how to travel,� said Steves, who was speaking by phone from his office in Edmonds, where he heads up Europe through the Back Door, a travel company that takes about 6,000 people to Europe every year.

Americans Abroad in 2005: Rick Steves’ Thoughts on Traveling in Europe is the title of the talk, planned for 7 p.m. Thursday, Oct. 28, in 120 Kane.

Sounding exactly the same as the relaxed, chatty guy you see on his KCTS/ 9 travel programs, Steves is nevertheless a man on a mission. “I want to convince people that travel is more than a good time,� Steves said. “It’s a way to broaden your perspective; there’s intrinsic value in leaving your own culture and experiencing another, then coming back.�

Steves says too many Americans go abroad not understanding the cultures they encounter and come back with erroneous impressions. “For example, Americans go to a restaurant in France and the service is slow, so they conclude that the French don’t like Americans,� he said. “Actually, in France, slow service is respectful service, because for the French a meal is an event; it’s not something you do on the way to something else.�

But Steves doesn’t think it’s necessary to study up on culture before leaving home. “I’m often the classic buffoon when I travel,� he said. “I screw up all the time. The point is to not judge. Americans are too quick to judge.�

In fact, Steves went on, Americans have a reputation for making such judgments. He quoted a man in a café in Kabul, Afghanistan, who said to an American, “You know, one-third of the world eats with a knife and fork like you do, one-third eats with chopsticks and one-third eats with their fingers like I do. And we are just as civilized as you.�

Steves is convinced that if people travel with an open mind, they’ll “come back with a positive impression of the people of the world.� Then, he said, “they’ll see diversity as something to celebrate, not something to fear.�

Big as Steves’ business is now, it’s easy to forget that he started out teaching a class in the Ä¢¹½ÊÓÆµâ€™s Experimental College. He self-published his first book, Europe through the Back Door, in 1980. That book is now in its 23rd printing, and he’s also written many guidebooks to individual countries.

A Ä¢¹½ÊÓÆµ graduate, Steves majored in European history and business. “I don’t think I could have picked more perfect majors for what I wound up doing,â€� he said.

Steves’ talk is sponsored by the Center for West European Studies. For more information, contact the center at 206-543-1675 or cwes@u.washington.edu.