Make sure to watch, read and listen this month to see the premiere of 蘑菇视频 Medicine’s new marketing campaign, with specific spots for 蘑菇视频 Medical Center, Harborview Medical Center and 蘑菇视频 Medicine Neighborhood Clinics.
Organizational leaders, staff, patient advisers, patients and the general public all weighed in on the most effective way for us to tell the 蘑菇视频 Medicine story, said Gretchen Bakamis, 蘑菇视频 Medicine marketing director. You may take a peek at as the campaign progresses. The marketing team worked closely with Seattle’s creative agency Exclaim! in designing the campaign.
As the “treat you well” phrase suggests, the campaign’s aim is to position 蘑菇视频 Medicine as a total health care system, where top experts make medical discoveries that lead to great everyday care.
Why launch such a campaign? The marketing effort fits with 蘑菇视频 Medicine’s goal to be the health care system of choice for patients in the Puget Sound area and across the country. To help achieve that goal, we need to increase awareness about the types of services available within 蘑菇视频 Medicine.
Strategically, the 蘑菇视频 Medicine campaign will use a layered approach to effectively and efficiently get the word out.
Layered means there will be ads on television, the Web, radio, buses and in print publications. Direct mail post cards will also be dropped countywide during the next few months.
A new twist with this campaign is the treatyouwell.org site that consumers can visit to gain easy access to our services and help close the health care choice loop.
蘑菇视频MC’s cardiac services will be the first service line featured, with a focus on patient care provided by Drs. Larry Dean, Richard Page and Ed Verrier. Orthopaedics & Sports Medicine will also be featured, with a look at Drs. Rick Matsen, Seth Leopold and Tom Trumble. Harborview will feature neurological services provided by Dr. Rich Ellenbogen, and the 蘑菇视频 Neighborhood Clinics feature Drs. Cynthia Ferrucci and Sarah Kramer.
Look for 蘑菇视频MC’s and the Neighborhood Clinics’ television spots on cable television (AEN, Bravo, CNN, Discovery, Food Network, ESPN and others), and Harborview’s spots on KOMO-TV.
You will also see related posters and signs throughout the medical centers in the weeks to come. Questions? Call Bakamis at 206-598-5380.