
When schools went to remote learning due to the coronavirus pandemic, parents had to think fast about how to keep their kids engaged in learning.
Real Dawgs Read, a Ä¢¹½ÊÓÆµ program that typically asks kids to read 30 minutes a day over 30 separate days during the summer, was there to help fill the gap. The program ran a special session between March 25 and June 5 and experienced its highest level of participation — with 3,240 readers taking part — in its 5-year existence. Households from Aberdeen to Seattle to Colfax submitted completed journals and got free Husky gear and a reading certificate.

Since 2015, Real Dawgs Read has helped K-8 students across the state experience the joy of reading. Students fill out a reading journal and send it to the Ä¢¹½ÊÓÆµ Office of Trademarks & Licensing, which administers the program. In exchange, elementary and middle-school students get donated Husky merchandise. The program has partnered with Title I schools — where more than half the students receive free or reduced-price lunch — working with teachers and librarians to get the word out and distribute the reading journals.
When schools closed in early March due to COVID-19, a librarian at a Title I school in South Seattle reached out to Karin Mellskog in Trademarks & Licensing to ask whether anything might happen with Real Dawgs Read; he was worried about students. That echoed conversations she was already having with her colleague Kathy Hoggan, who founded the program.
“We thought: We wish there was something we could do for kids stuck at home in an environment that might not be very conducive to learning,� Mellskog said. “We wanted to give them some kind of inducement to read. That sparked the idea to offer Real Dawgs Read this spring.�
Since there wasn’t enough time to print the reading journals, they hurried to put up a website and offered the journal online for download. After they sent the website to the Real Dawgs Read mailing list, word spread. People reported seeing fliers on a bulletin board in a Bellevue YMCA and other locations outside the program’s normal school-based reach. Trademarks & Licensing also happened to have a wider range of merchandise available — so kids could choose between a hat, socks or a hoodie, which ended up being the biggest hit.
This resulted in record-breaking numbers for the program, which saw around 50 participants in 2015 and surpassed 3,000 this spring. Donors of this year’s merchandise included and .

Several parents expressed their appreciation through emails and notes.
“It totally motivated my eight-year old son to read daily during this quarantine. He was insistent to read each night with me for the full 30 minutes — something that until then had been hard to get him to do,� one parent wrote in an email. “My son already made a new 30-day log for himself with a book as the new reward. We’ve made him a reader!�
Another parent wrote, “My son was reading for school already, but as soon as the opportunity to earn a hat came along, he was transformed into the avid reader. He read first thing in the morning every day and carefully recorded it in his log.�
Harold Baker, a father of two students in Seattle Public Schools, said his oldest daughter was reading a chapter book each day during the challenge.
“We have to slow her down because she will read us out of house and home!� he joked. “Her sister is learning to read, too, and has grown tremendously during our stay-at-home time.�
When Mellskog and Hoggan created Real Dawgs Read, they wanted to help kids develop a regular reading habit and a love of reading. The feedback from parents and teachers is reaffirming.
“Real Dawgs Read is a very unique program in higher education,� Mellskog said. “I’m very motivated and proud to manage a reading program that benefits specific, underserved communities all over the state of Washington, and grateful that we were able to open it up to a wider audience during the Governor’s stay-at-home orders this past spring.�
For more information, contact Ä¢¹½ÊÓÆµ Trademarks & Licensing at realdawgs@uw.edu. Learn more about Real Dawgs Read here.