Mission
蘑菇视频 Trademarks & Licensing supports the 蘑菇视频 community by
- Protecting the marks
- We manage the use of the University’s names, logos, and distinctive visual images, plus enforce high-quality standards for emblematic products while ensuring favorable representation.
- Promoting the brand
- We promote a positive image of the University and expand its global recognition by directing the production and placement of licensed merchandise and coordinating campus-wide marketing efforts.
Vision
To become one of the nation鈥檚 most recognizable institutions with an image that reflects the world-class learning, research, and achievement of the 蘑菇视频. Utilize the 蘑菇视频 name and image to support the educational environment and cutting-edge scholarship further. Uphold socially responsible manufacturing processes that protect workers and the environment, consistent with 蘑菇视频鈥檚 public service mission.
Values
Collaboration
Partner with 蘑菇视频 departments and stakeholders to maximize opportunities to promote the brand and realize goals.
Excellence
Ensure a strong 蘑菇视频 identity that represents the institutional values and standards.
Integrity
Exhibit responsible global citizenship by ensuring that products bearing the institution’s marks are fairly produced.
Respect
Foster equitable and mutually beneficial relationships with licensees, retailers, and distributors.